Head of Demand Generation
Sales & Business Development
New York, NY, USA
Posted on Aug 7, 2026
Head of Demand Gen – Growth-Focused SaaS Leader
Location: NYC/Willing to commute to NYC on a regular basis
Type: Full-Time | Leadership Role
Reports to: CEO / Co-Founder
Level: DOE
About Us
Tracera is a fast-growing Series A SaaS company transforming how organizations approach sustainability reporting and supply chain compliance. As climate and ESG regulations evolve and stakeholder pressure increases, we empower businesses with software that simplifies data management, ensures transparency, and drives measurable impact.
We’re looking for a Head of Demand Generation to build and scale a high-performing marketing function focused on driving pipeline and fostering engaged, loyal customers.
The Role
This is role – ideal for someone who can build the marketing engine from scratch and is willing to roll up their sleeves every day. The ideal candidate is a proven demand generation tactician and marketing operations expert, deeply resourceful and proficient in leveraging HubSpot and AI-powered marketing tools for greater efficiency and scale.
You will be responsible for owning and evolving our entire marketing function, with a core focus on growth marketing, product marketing, and marketing operations, supported by external vendors and future team hires.
You will partner closely with Product, Sales, and Customer Success to shape the customer journey from awareness through adoption and retention.
Key Responsibilities
Demand Generation
· Architect and execute multi-channel demand gen campaigns to deliver high-quality, qualified pipeline (SEO, paid, ABM, email, LinkedIn, etc.)
· Comfortable owning outbound activities including webinars, events, customer marketing, nurture programs, SDR programs, etc. to grow the pipeline.
· Align strategic marketing campaigns and programs to measurable pipeline creation; consistently track, report and improve Marketing Generated Pipeline, volume, velocity, conversion and retention.
· Harness the right marketing tools for campaign optimization, content automation, data enrichment, lead scoring. and workflow scalability.
Product Marketing Excellence
· Craft positioning and messaging frameworks that resonate with sustainability, compliance, procurement and finance personas. Continuously refine ICP and buyer Personas based on market insights and customer dialogue.
· Develop launch plans for new features focused on building qualified pipeline, driving market awareness, and cementing Tracera’s market leadership.
Content Strategy
- Develop and execute a content strategy and roadmap that fuels pipeline growth and established Tracera as a thought leader, delivering persona-focused content (whitepapers, case studies, webinars, and industry insights) that attracts, educates, and engages target buyers through the journey.
- Collaborate with external content creators as needed ensuring brand and messaging consistency
Team & Vendor Management
- Recruit, mentor, and scale a hybrid team spanning internal talent and freelancer/ vendors partners (event, designers, PR, PPC)
- Own marketing budget and performance analytics
You Bring
- 6+ years of B2B SaaS marketing experience with a focus on hands-on demand generation and product marketing plus building strategy or responsible for marketing results/KPIs
- Proven experience driving both pipeline generation and customer retention for technical or regulatory-focused products (ideally sustainability, ESG, climate tech, or compliance-related)
- Comfortable building AI models or had had experience doing this so the expectation is that AI is necessary to scale this function
- Exceptional written communication and storytelling ability
- Experience working in early-stage, fast-paced environments (Series A)
- Proficiency with marketing tech stack (e.g., HubSpot, Google Analytics, LinkedIn Ads, Webflow, etc.)
- Highly data-driven and analytical mindset with a strong bias to action with experimentation and iteration
- Leadership experience — even in flat or lean teams — with the ability to rally internal and external contributors
What Success Looks Like
- Build a scalable and predictable Inbound Engine: Demonstrate clear, sustainable increases in Marketing Generated Pipeline, leading to new logo acquisition and high customer retention.
- Launch at least one successful, scalable growth channel with measurable ROI within the first months
- Deliver best-in-class, differentiated product messaging in collaboration with the organization
- Build a marketing team and workflow architecture primed for growth
Why Join Us
- Join a mission-driven Series A startup helping businesses drive real financial and environmental impact
- Work directly with a visionary and data-driven co-founders and senior leadership team
- Equity ownership in a fast-growing SaaS company
- High trust work environment
- Opportunity to shape the marketing strategy and team from the ground up
- Opportunity for professional growth and development as team / expectations expand