Enterprise BDR - B2B Saas Startup
ESG Flo
New York, USA · New York, NY, USA · Remote
Posted on Feb 26, 2026
Business Development Representative (BDR)
Location: US/NY
Reports to: VP of Sales
About Tracera
Tracera is a VC-backed technology company helping enterprises make better, data-driven decisions across sustainability, supply chain, and risk. We work with global organizations to bring clarity, accountability, and insight to complex ESG and operational challenges.
As we scale our go-to-market efforts, we are building a strong Business Development team focused on generating high-quality pipeline, strategic partnerships, and long-term revenue growth.
Role Overview
We are looking for a motivated and execution-driven Business Development Representative (BDR) to support pipeline generation and partnership development in the US market. This role is ideal for someone who thrives in a fast-paced, metrics-driven environment and wants to grow their career in B2B SaaS sales.
The BDR will be responsible for outbound prospecting, LinkedIn-driven engagement, partnership sourcing, qualifying leads, booking meetings for the Sales team, and ensuring accurate CRM and pipeline management. This role goes beyond traditional cold outreach. The US BDR will act as a strategic demand generation engine, using creative, relationship-driven approaches to build pipeline and book qualified meetings. This role is a critical entry point into Tracera’s revenue engine.
Key Responsibilities
Strategic Outbound & LinkedIn-Led Demand Generation
• Own and execute a multi-channel outbound strategy across LinkedIn, email, phone, and in-person engagement, with LinkedIn as the primary channel
• Build a personal brand on LinkedIn through consistent, high-quality content that positions Tracera as a thought leader in sustainability and operational insights:
◦ Publish original posts, commentary on industry trends, and insights relevant to target personas
◦ Engage meaningfully with prospects’ content to build visibility and trust before initiating direct outreach
◦ Leverage LinkedIn Sales Navigator for social selling, contact mapping, and strategic account penetration
• Identify and attend relevant industry events, conferences, trade shows, and meetups to build relationships, generate leads, and book meetings
• Develop creative, personalized outreach plays tailored to specific accounts, personas, and buying triggers
• Book 10 meetings per month (with at least 5 qualified into opportunities for Sales) in line with agreed ICP and qualification criteria
• Engage 1,000–1,200 target contacts per month aligned with ICP and account segmentation
Industry & Partner Outreach
• Research and identify industry associations, trade groups, channel partners, and referral networks aligned with Tracera’s ICP
• Conduct outreach to potential partners and industry contacts to generate warm introductions and qualified meetings
• Hand off partner and association relationships to Sales once initial meetings or introductions are established
Pipeline & CRM Management
• Generate net-new qualified sales pipeline and support quarterly revenue targets
• Maintain accurate and up-to-date records in CRM, including:
◦ Outreach activity and channel (LinkedIn, email, event, partner referral, etc.)
◦ Meeting notes and qualification details
◦ Lead and opportunity status
◦ Partner- and association-sourced interactions
• Ensure strong CRM hygiene and pipeline visibility for reporting and forecasting
Qualification & Collaboration
• Qualify prospects based on ICP, use case, buying intent, timing, and partnership potential
• Collaborate closely with Sales and Marketing leadership to refine messaging, targeting, outreach sequencing, and event strategy
• Participate in regular pipeline reviews and performance check-ins
Reporting & Optimization
• Track and report on KPIs including meetings booked, conversion rates, pipeline generated, and partner-influenced opportunities
• Provide feedback on outreach performance and continuously improve tactics
• Experiment with LinkedIn content strategies, engagement approaches, and creative prospecting methods
Success Metrics
• Meetings booked per month (10)
• Qualified opportunities handed over to sales per month (5)
• Net-new pipeline generated ($)
• CRM accuracy and consistency
Qualifications & Experience
• 2–4+ years of experience in BDR, SDR, sales development, or demand generation roles
• Exposure to ESG, sustainability, supply chain, compliance, or manufacturing domains
• Experience in B2B SaaS, technology, or a VC-backed startup preferred
• Experience selling into enterprise accounts
• Familiarity with CRM tools (HubSpot or similar) and outreach/sequencing tools
• Demonstrated ability to leverage LinkedIn for prospecting, social selling, and content-driven engagement
• Strong written and verbal communication skills with the ability to craft personalized outreach
• Comfortable representing Tracera at events and building relationships in person
• Highly organized, detail-oriented, and data-driven
• Coachable, resilient, and motivated by targets and growth
Nice to Have
• Track record of building personal brand or thought leadership on LinkedIn
• Experience with event-based lead generation or field marketing
• Experience with outreach to industry associations, trade groups, or channel partners
If you’re driven, curious, and excited about building pipeline, partnerships, and revenue in a fast-growing B2B SaaS company, we’d love to hear from you — apply and join us at Tracera.