Senior Manager, Demand Generation
Dashlane
Sales & Business Development
New York, NY, USA
USD 150k-180k / year
Posted on Jun 26, 2025
About Dashlane
Dashlane’s mission is to deliver credential security every business and employee needs to thrive. Dashlane provides complete credential security, protecting businesses and consumers against the threat of human risk. Our intelligent Omnix™ platform unifies credential protection and password management, equipping security teams with proactive intelligence, real-time response, and protected access to secure every employee. Millions of consumers and 25,000 brands worldwide, including leading enterprises such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience.
We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner.
About the Role
Dashlane is scaling our Growth Marketing Team and is looking for a results-driven Senior Manager of Demand Generation to help drive the execution of our B2B performance marketing engine. In this role, you'll take the lead on developing and optimizing Dashlane’s paid media strategy, testing new demand tactics, and collaborating cross-functionally to generate pipeline at scale.
Reporting into the VP of Growth Marketing, you’ll be responsible for all our paid channels —search, display, LinkedIn, programmatic, content syndication affiliates and others — ratings and reviews, and in helping shape the customer journey with data-backed strategy and experimentation. This is a hands-on role ideal for someone who has executed full-funnel B2B demand programs and is ready to take ownership of performance, while learning from and influencing a high-performing growth team.
What You’ll Do
- Manage and optimize Dashlane’s paid media investment across core B2B channels (e.g., search, display, LinkedIn, programmatic, affiliates) to generate qualified pipeline.
- Execute full-funnel demand generation campaigns, including strategy development, execution, testing, and reporting.
- Monitor and analyze campaign performance metrics such as traffic, CAC, conversion rates, and pipeline influence to drive data-informed decisions.
- Work closely with the VP of Growth, as well as cross-functional teams in Sales, Product, and Finance, to align tactics with strategic goals.
- Collaborate with channel specialists, creative, and external agencies to bring messaging, landing pages, and offers to life.
- Run ongoing A/B tests and funnel experiments to improve conversion and engagement across the customer journey.
- Contribute to the evolution of our B2B martech stack (e.g., Marketo, Salesforce, ZoomInfo), including attribution and reporting solutions.
- Stay current on demand gen trends, including AI-driven techniques, and bring new channel ideas or technologies to the table.
Minimum Qualifications
- 7+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-growth environments.
- Demonstrated success launching and optimizing paid media campaigns across multiple digital channels.
- Strong analytical mindset and ability to translate performance metrics into actionable insights.
- Familiarity with B2B marketing tools such as Marketo, Salesforce, ZoomInfo, and Google/LinkedIn Ads.
- Comfortable working cross-functionally with internal teams and external partners to execute at scale.
You Might Thrive in This Role If You…
- Are excited about the cybersecurity space and curious about how businesses protect employee credentials.
- Love digging into campaign performance to uncover patterns, surface insights, and improve ROI.
- Stay up to date on modern B2B marketing strategies, especially in AI, automation, and performance.
- Communicate clearly and confidently, and enjoy collaborating across teams to get things done.
- Want to grow into a leadership role and make a tangible impact on pipeline and growth.
Salary Range:
The total compensation range for this position is between $150,000.00 - $180,000.00.
Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane.
Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.
Diversity, Equity, Inclusion and Belonging at Dashlane:
As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here.
Your interview experience:
To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.